Christian Seider is leading the Solar segment for IBM's consulting services organization. With an academic background in Business Administration & Engineering from University of Karlsruhe and post-graduate education at Stanford University, he has more than 13 years professional experience in the high-tech industry with a specific focus on business model strategy and operations. He is intensively working with companies in the PV industry to improve operational efficiencies, e.g. through supply chain management, manufacturing execution or electronic commerce  - always in the intersection of strategy, organization, processes and IT. He is a strong advocate of anticipating market trends and linking them clearly to opportunities and implications for the enterprise business model. Christian has authored numerous whitepapers and is a regular speaker as well as interview partner for press and analysts. He is married and has one daughter.